For nearly 30 years, industry professionals have grappled with the challenge of measuring the business impact of medical affairs. Despite numerous studies and evolving strategies, a definitive answer has remained elusive. However, with the rapid advancements in healthcare, technology, and data analytics, finding effective ways to demonstrate this impact has never been more critical.
Watch the Video: Measuring Measuring Business Impact of Medical Affairs- Tutorial:
Seven major recommendations designed to help medical affairs teams effectively measure and showcase their impact and value in 2024 and beyond.
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Yasser El Dershaby, MD.
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Additional Resources and Insights:
Business Acumen for Medical Affairs:
Strategic Thinking: Domain in Medical Affairs:
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